If you want to write a diary and relate what is happening in your life, you can do that.
However, if you want have a real audience, and if you want people other than your friends and relatives coming back to your blog, you should choose a blogging style.
There are five main blogging styles that can be used to write a blog. These styles are not mutually exclusive so they can be combined by the blogger.
1. Expert insights
2. Breaking news
3. Me too blogging
4. Evangelist blogging
5. Top ten favorite list blogging
For more information about blogging, take a look a this slideshow:
Blogging and video workshop
View more presentations from Matt holland.